Data Deals FC is about the data, money and decisions behind football.

I break down real-world questions around transfers and contract negotiations using data, financial analysis and the tools clubs, agents and analysts use behind the scenes.

Expect case studies on how major football decisions get made, reconstructions of negotiations, player valuation and contract analyses, and hands-on R and Python projects showing how the analysis works.

The aim is simple: go beyond the headline and understand the numbers, incentives and trade-offs underneath it.